The Big Apple (Store)

15 May

It’s madness down on Boylston St. tonight. Madness, I tell you! Madness!

Police detail, long lines, cheering greeters, crowds of onlookers, amateur photographers, news vans … and all that for the opening of a store.

Not just any store, mind you, but the brand new Apple Store in downtown Boston, which opened tonight at 6 p.m. Woo hoo!

Yes, of course I was there — albeit a little later than that — geeking out.

And as cool as I thought the store was before, it’s a stunner now that it’s open. The spiral staircase, the glass window facade, the brightness inside … it’s all pretty darned cool, and that’s not even mentioning the computers and other stuff on sale.

Of course, I didn’t get to the store in time to get one of the 2,500 free t-shirts, but at 9:30 p.m. I was able to snag an iPod sleeve. (Great, now all I need is a new iPod.) And apparently, I also missed Tek, Jon Lester, and Coco Crisp. So I guess I’ll have to go back there again sometime soon. Woo hoo!

(Note: the pictures here are my own, but to see more by someone else, click here.)

One Response to “The Big Apple (Store)”


  1. 2.5 Years and 3 Hours Later | Martin's Musings - December 17, 2020

    […] via phone that I’d be no more successful at the Cambridgeside Galleria, I headed down to the Apple Store on Boylston St., where I was told they had an almost unlimited supply of phones. I got there at 6:50 p.m. and got […]

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