If you’ve spent any amount of time on Instagram lately, you’ve come across some of those people commonly known as “influencers.” You know who they are: They’re the good looking ones who always seem to be posing for photos in which they show off their awesome clothes, the awesome location they’re in, the awesome food they’re eating, their awesome spouse or partner, or some other aspect of their awesome life. They are truly #blessed.
It doesn’t take a rocket scientist to say that the lifestyle they’re promoting can’t possibly be real. And often, it isn’t — as some are quick to tell you in a post where they still look fabulous.
That false modesty, that so-called “authenticity,” is what has helped many of those folks to attract thousands and thousands of fans who hang on their every photo, waiting to see what they’ll be wearing and where they’ll be going next. And who totally buy into the wish fulfillment fantasy, thinking they know these people intimately and that they’re actually a friend.
These model wannabes are people who take their ability to influence fans a bit too seriously, and who believe their own hype. Talk about a scenario that’s ripe for parody.
If you agree, then you’re going to love the new movie Ingrid Goes West, Matt Spicer’s pitch-black and very funny comedy about the dangers of getting too attached to minor online celebrities (a hit at Sundance earlier this year). Continue reading →
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