What Makes a Man a Man?

21 May

There’s a game I like to play from time to time called “Fun with Facial Hair.”

The rules are simple: Stop shaving around my mouth, grow a goatee, and see how long I can stand it before my appearance is a complete turnoff, either to myself or to others.

Why do I do this? I’m not really sure.

Sometimes it’s because I’m lazy and don’t feel like shaving (though having to “sculpt” the goatee does take some work).

Sometimes it’s because I need a new look for a little while; friends have taken to calling me “Evil Martin” when the goatee is there, and I kinda like that.

But if the folks in Morgan Spurlock’s new movie Mansome are to be believed, there are three main reasons:

  1. I do it to assert my masculinity.
  2. I grow hair on my face simply because I can.
  3. And I do it to show I’m a man, not a boy.

So there you go. Grunt. Continue reading

A Letter to Sacha Baron Cohen

19 May

Dear Sacha Baron Cohen,

When most of America first met you in the film Borat, your brand of comedy was new and novel.

The way you didn’t just play a character, you became that person — on screen and in every promotional appearance — was a brilliant display of performance art. You drew laughs from our discomfort, and I loved it.

Your next such movie, Brüno, was less successful largely because you basically did the same thing all over again, just with a gay German fashion reporter instead of a clueless Kazakh reporter. Yawn.

Now you’re starring in The Dictator, playing Admiral General Aladeen, a despot from the fictional North African country of Wadiya, who sees himself as a peer and friend of Osama bin Laden, Saddam Hussein, Muammar Gaddafi, etc. The film is a satire of current world politics, a sendup of the Middle Eastern dictator culture, and again, you’ve been out promoting the film in character.

You’ve been at the Oscars, where you dumped Kim Jong-il’s “ashes” on Ryan Seacrest, and on Saturday Night Live with your Hugo director, Martin Scorsese. And you’ve made multiple other appearances as Aladeen, making many of the same jokes we saw in the film’s trailer and that we see in the film itself.

If your intention is to shock and offend us, then why ruin the gags for us before we’ve even paid for a ticket?

I’m sorry to be the one who has to tell you, but at this point, it’s not just “been there, done that” … it’s over. Continue reading

31 Reasons Why I’m Unfriending You on Facebook

18 May

I joined Facebook in 2005 — April 27, 2005 to be exact — and back then, I had no clue the site would turn into such a central part of my online existence.

I doubt Mark Zuckerberg thought it would be this big either.

And yet, here we are on the day Zuck’s website is going public. Hooray for him, and for anyone out there who’s purchased shares. Try not to spend all your earnings all at once.

While everyone’s celebrating the world’s biggest social network today, I thought it’d be a good time to look at the other side of it. After all, there’s a truth that some people like to admit more than others …

Facebook, while it’s a fun site to use, can also be really annoying.

I’m not talking about the privacy concerns or the increasing presence of marketers and advertisers.

I’m talking about the everyday use by our friends, and how so many of them just get on our nerves.

I asked around, and here’s a list I’ve compiled of 31 annoying things that people on Facebook do, things that may be grounds for unfriending by me or another one of the people in your network: Continue reading

15 Things I Just Don’t Understand

9 May

Can you smell the wood burning?

I’ve had lots of time to myself over the past month or so, which means I’ve been doing a lot of thinking.

Now, I’m pretty confident in the things I know. But some things I just don’t get.

And those things I spend a lot of time debating in my head. (It’s a very productive debate. Believe me.)

So in the spirit of presenting another side of my thought process(es), here’s a list of 15 things I don’t understand. Continue reading

Must See TV, According to Me

7 May

For the past few years, at the start of every TV season, I’ve written a blog post about what shows I plan to watch.

But a funny thing occurred to me last week: I never do close the loop and let y’all know what shows I followed through on and am still watching at the end of the season.

After all, my “plans” are rather ambitious in September, what with so many new shows looking so promising and others getting a clean slate with a new TV season. That’s why it doesn’t take long for my DVR to get backed up, and for me to get behind on some shows.

If you’re like me, that may make you concerned that I’d spend all day and night watching TV.

Well, it gives me great pleasure to let you know I’m not a total couch potato.

And to prove it, here’s a week at a glance of what I’m watching now, or was watching until the show’s season ended: Continue reading

Plays Well with Others

6 May

Summer is here!

With The Avengers now in theaters, we have our first big slam-bang, star-studded, popcorn action film of the season.

And what a good time it is.

Bringing together more than a half-dozen of the brightest stars in the Marvel universe, The Avengers is kind of like Ocean’s 11 for comic book geeks. (If you prefer Marvel, that is. Personally, I’m more a DC universe / Justice League fan. But that’s not really important here. I’m just sayin’.)

The movie begins with a portal to another universe opening (how does that keep happening?), and Loki, Thor’s megalomaniacal adoptive brother, arriving to cause mischief. After Loki tells Samuel L. Jackson’s Nick Fury, head of the peace-keeping alliance S.H.I.E.L.D., that a global war is coming, Fury assembles the Avengers to defend the planet — even though, really, it’s only the U.S. that seems to be in danger.

So Iron Man (Robert Downey, Jr.), Captain America (Chris Evans), Thor (Chris Hemsworth), Black Widow (Scarlett Johansson), and the Hulk (now played by Mark Ruffalo), all with their own egos and issues, are forced to work together. (Jeremy Renner’s Hawkeye, too, but not until he can break free from Loki’s mind control.) Of course, it doesn’t go well at first, but eventually they get their act together and they take on the Big Bad in New York City. Because if aliens descend on Earth, where else would they go? Continue reading

Thankfully, He’s Not There Yet

2 May

If you’ve never heard of Eric Hutchinson, that’s alright.

Despite releasing two highly enjoyable albums of soulful pop songs — including his latest, Moving Up, Living Down —having a couple of videos that’ve made VH1’s Top 20 countdown, and being an opener for Kelly Clarkson’s tour a couple years ago, mainstream success has so far eluded Hutch.

And I’m cool with that, because I like him (actually, I have for a while), and sometimes being a fan of a singer or band is more fun when they’re on the verge, and success hasn’t yet tarnished their vibe or image.

That’s why last night, Hutch played the Paradise here in Boston — as opposed to, say, the House of Blues, where fun. played just a couple weeks earlier — and it was a more intimate, laid back show that allowed Hutch to better connect with his fans, many of whom were from the area’s colleges. Continue reading

You’ve Gotta Keep ’Em Separated

30 Apr

In the new film The Five-Year Engagement, Jason Segel plays Tom, the kind of nice-guy boyfriend that most women would love to find.

Actually, he’s a bit too nice, and a bit too in love with his fiancée, Violet (Emily Blunt), and that makes him a bit of a pushover, which is why Tom ends up quitting his job as a chef in San Francisco, leaving his brother and family behind, delaying his wedding, and moving with Violet to Michigan, where she’s been accepted into a two-year post-doctorate program.

Awwww … how sweet of him.

But when Violet’s position gets extended, Tom’s life becomes even more of a shred of what it once was, and soon these two lovebirds are struggling to stay together.

They’re not the only ones. Continue reading

Some Nights Are Just More Fun

22 Apr

Oh, to be Nate Ruess.

The charismatic, boyish frontman of fun. (yes, the period is part of the name) took the stage at the House of Blues in Boston Saturday night not looking like he had an album to sell. Rather, it seemed like he wanted to celebrate, and bask in the band’s success so far this year.

The guy was positively beaming as he bounced all around the stage, having the best time of anyone in the room, and he commanded the mic like a conquering hero.

That’s how you’d act too if your crossover hit “We Are Young” was on track to be the best selling song of 2012, and you’d already had it featured in a Super Bowl commercial and an episode of Glee.

Sure, “We Are Young,” with its catchy, anthemic chorus, has many of the trademarks of a great one-hit wonder. But fun.’s show Saturday night proved that the band deserves to have a career beyond that one song. Continue reading

Everything I Know About Small Business Marketing I Learned from Watching Baseball

20 Apr

Today is the day the Red Sox are celebrating the 100th birthday of Fenway Park.

Yesterday, I took part in the team’s Open House and spent a chunk of the day wandering the country’s oldest (and yes, most beloved) ballpark.

In short, it was awesome. I got to go into the Sox dugout, touch the Green Monster (Wally too), sit in the famous Ted Williams seat, and basically, go anywhere in the park that I wanted to. It was a perfect way to spend a few hours.

Of course, truth be told, I haven’t always been a Red Sox fan (I grew up in New York, and am the child of Mets fans). But I’ve always been a baseball fan.

I love the drama, the history, the athleticism, the strategy, the pageantry, the pomp and circumstance … and how aspects of baseball translate into other areas of my life, like my career as a marketer.

I know that even when my team isn’t doing well — which, yes, lately is too often — there’s still plenty to learn from watching each game.

So humor me, if you will, as I share nine things you can learn about small business marketing from watching baseball. Continue reading