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Do You Know These 70 People? You Should: They’re Making Social Media More Social!

4 Dec

Photo by Kimson Doan on Unsplash

It’s one of the easiest click-bait tricks in the book: Declare that something popular is dead or dying.

Twitter’s been the victim of this “hack” for years: For example, in 2014, The Atlantic published a eulogy for “the beloved social publishing platform.” A year later, Umair Haque, the director of the London-based Havas Media Lab, published a blog post on Medium declaring its impending doom. And three weeks ago, Gareth Daine, founder of Content Sleuth, wondered aloud (or on LinkedIn, anyway): Is Twitter dead?

The reasons for these pronouncements have varied, but in that most recent case, the cause of death was “a distinct lack of engagement on the vast majority of posts I see.” Daine was specifically referencing posts by so-called “influencers” with substantial follower counts, which, in my opinion, was totally missing the point. Continue reading

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