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5 Things Small Businesses Can Learn from the 2012 Summer Olympics

1 Aug

Though I tried awfully hard to resist, over the past couple weeks I’ve come down with a pretty bad case of Olympics Fever. (Damn you, NBC, and your endless hype!)

Thankfully, it’s been an exciting few days and there have been plenty of highlights — a great Opening Ceremony and Ryan Lochte beating Michael Phelps among them.

Even if you don’t have much interest in swimming, diving, basketball, gymnastics, tennis, cycling, weightlifting, track and field, or any of the other events taking place, there’s still good reason to tune in to these Games — particularly if you’re a small business. That’s right, the Summer Olympics may seem like a giant corporate blowout, but they can also teach small businesses a thing or two if you look at them the right way.

So in the spirit of my earlier post about marketing lessons you can learn from baseball, and because there are five Olympic rings, here are five things that small businesses can learn from the 2012 Summer Olympics. Continue reading