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Email Is Not Dead. Now Shut Up.

30 Jul

Here we go again.

On Friday, the latest in a long line of “email is dead” blog posts was published, this time by a guy named Ted Landphair, and as if right on cue, folks I know in the email world got all riled up about it, going back and forth about how stupid and misguided the blog post was.

Every now and then this happens — too often, really — and it’s always the same routine: A provocative article gets published declaring the end of email. Industry folks and others all link back to the article, thus driving up the writer’s traffic. Email folks go on defense, arguing that email is still an effective marketing channel. Email folks claim moral victory. Nobody cares, and nothing changes. Continue reading →

People Who Don’t Like Social Media Must Not Like Birthdays Either

11 Jun

Thursday was my birthday.

Maybe you heard me mention it once or twice.

Not that I’d ever avoid the Day of All Days, but these days, when it’s your birthday, you couldn’t even if you tried. Continue reading →

31 Reasons Why I’m Unfriending You on Facebook

18 May

I joined Facebook in 2005 — April 27, 2005 to be exact — and back then, I had no clue the site would turn into such a central part of my online existence.

I doubt Mark Zuckerberg thought it would be this big either.

And yet, here we are on the day Zuck’s website is going public. Hooray for him, and for anyone out there who’s purchased shares. Try not to spend all your earnings all at once.

While everyone’s celebrating the world’s biggest social network today, I thought it’d be a good time to look at the other side of it. After all, there’s a truth that some people like to admit more than others …

Facebook, while it’s a fun site to use, can also be really annoying.

I’m not talking about the privacy concerns or the increasing presence of marketers and advertisers.

I’m talking about the everyday use by our friends, and how so many of them just get on our nerves.

I asked around, and here’s a list I’ve compiled of 31 annoying things that people on Facebook do, things that may be grounds for unfriending by me or another one of the people in your network: Continue reading →

Everything I Know About Small Business Marketing I Learned from Watching Baseball

20 Apr

Today is the day the Red Sox are celebrating the 100th birthday of Fenway Park.

Yesterday, I took part in the team’s Open House and spent a chunk of the day wandering the country’s oldest (and yes, most beloved) ballpark.

In short, it was awesome. I got to go into the Sox dugout, touch the Green Monster (Wally too), sit in the famous Ted Williams seat, and basically, go anywhere in the park that I wanted to. It was a perfect way to spend a few hours.

Of course, truth be told, I haven’t always been a Red Sox fan (I grew up in New York, and am the child of Mets fans). But I’ve always been a baseball fan.

I love the drama, the history, the athleticism, the strategy, the pageantry, the pomp and circumstance … and how aspects of baseball translate into other areas of my life, like my career as a marketer.

I know that even when my team isn’t doing well — which, yes, lately is too often — there’s still plenty to learn from watching each game.

So humor me, if you will, as I share nine things you can learn about small business marketing from watching baseball. Continue reading →

Why Do 1,700 People Follow Me on Twitter?

21 Mar

On Monday, I gained my 1,700th Twitter follower. Congratulations and thank you to @guycitarella!

That’s right: 1,700 people follow me on Twitter.

That many people (mostly people, anyway) care what I have to say.

I know. I’m just as surprised as you are.

It’s an amazing thing when you stop to think about it. Sure, it took me two and a half years to get that many, and yes, I know lots of people have many more followers than that … but the average Twitter user doesn’t have as many, so I think it’s pretty cool.

Of course, the big question I have — and maybe you do too — is why?

What is it about what I’m tweeting that all these people have decided to follow me?

I know lots of people struggle to get followers, so in an effort to answer the question for me, and for you, I took a look at what I’ve been tweeting and created this word cloud using Wordle.net:

What can we learn from that? Continue reading →

Join Us in the Twitter Break Room

2 Sep

Yesterday, my friend Ann tweeted that it was her four-year anniversary of being on Twitter.

“See you in the break room for cake this afternoon!” she said.

And that got my mind spinning about how cool a Twitter break room would be, because it would be there that you could hang out with all the cool people you are connected with on the social network. Continue reading →

Americone Dream Come True

24 Aug

I did it again.

As you may recall, last summer, I successfully led an effort to get Ben & Jerry’s to come and give free ice cream to my coworkers.

In fact, it was exactly this week that the ice cream truck rolled up to our building and gave out servings of tasty Ben & Jerry’s ice cream to all who wanted it.

Well, Ben & Jerry’s is at it again this summer, and so was I. Continue reading →

A Very Good Birthday, Indeed

8 Jun

Not to get all girly or anything, but … not being married and not having kids, I’ve always put a bit of a special significance on my birthday.

My thinking goes that my birthday is the one day when it’s all about me for a change, so people should show me a little attention.

I mean, is that really asking so much?

And truth be told, I’ve kind of kept a tally over the years; each year, I remember who didn’t call or email or somehow get in touch.

I joke, and I know it’s petty, but I do. Continue reading →

More Free Stuff Thanks to Twitter

1 Mar

You may recall that last summer, I used Twitter to get my entire office free Ben & Jerry’s ice cream.

Aside from it being a great marketing program for Ben & Jerry’s, it was lots of fun for me.

To this day, I use the story as just one reason why I think Twitter is worthwhile. I mean, how can you argue with getting free stuff?

Well, guess what: It’s happened again. Continue reading →

I Have 1,000 Twitter Followers. How Did That Happen?

7 Feb

Last week, I reached what I consider to be an impressive milestone: the 1,000th person decided to follow me on Twitter.

Who’da thunk it when I first joined Twitter that I’d be so into it, that I’d stick with it this long, and that I’d ever reach this auspicious milestone. My followers did, and they kept flocking to me one after another.

Now I’ve tweeted more than 8,220 times and yes, I have more than 1,000 followers.

(BTW, if you don’t already follow me, I’m @martinlieberman.)

When Jeff Ginsberg clicked the Follow button on Wednesday, he did more than add to my list; he validated that I’m doing something right here. Continue reading →

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