Yesterday, I tweeted that I’d rather someone not have a Twitter handle than have someone else tweet generic stuff for them.
Suffice it to say, the reaction was interesting. I got responses that ranged from “a good [social media] specialist can tweet like the person without making it seem generic,” to, more amusingly, “Wouldn’t that put a lot of social media specialists out of a job?”
I replied that yes, good social media specialists may be able to do a decent job of ghost tweeting. But more often than not, they just tweet headlines and links, and maybe an occasional “thanks,” and that makes the real person look bad, like he/she doesn’t care. Ideally, people would just tweet for themselves. After all, it’s really not that hard.
And I meant that. People should be tweeting for themselves. This “ghost tweeting” stuff is for the birds. (Pun intended.) Continue reading