Martin's Musings

I almost didn’t write this blog post. I almost didn’t have to. That’s because a recent article in The Guardian by Liz Pelly called “This Spotify Wrapped season, don’t outsource your love of music to AI” kind of said what I was already going to say.

In the article, Pelly writes that the annual Spotify Wrapped campaign — part curated lists of most-listened to tracks and artists, and part marketing campaign for Spotify itself — “nudges listeners away from deep consideration and towards accepting a corporate-branded scorecard reflecting a very specific perspective on musical value. It encourages music fans to believe that the records they streamed the most must be the ones they liked the most, which is surely not always the case.”

She’s right.