Martin's Musings

Here we go again.

On Friday, the latest in a long line of “email is dead” blog posts was published, this time by a guy named Ted Landphair, and as if right on cue, folks I know in the email world got all riled up about it, going back and forth about how stupid and misguided the blog post was.

Every now and then this happens — too often, really — and it’s always the same routine: A provocative article gets published declaring the end of email. Industry folks and others all link back to the article, thus driving up the writer’s traffic. Email folks go on defense, arguing that email is still an effective marketing channel. Email folks claim moral victory. Nobody cares, and nothing changes. Continue reading →